Join ATEC today!


ATEC, Australia’s Triathlon, Endurance & Cycling Show, is Australia’s premier event attracting cyclists, triathletes, runners, swimmers and general fitness enthusiasts to celebrate the endurance lifestyle! The third edition of ATEC is set to exceed previous years with increased attendance and greater event experiences. The new Sydney venue will attract a brand new audience due to its accessibility to the CBD and Eastern Suburbs. ATEC is THE interactive platform to directly engage with thousands of potential customers


  • New location

    Royal Hall of Industries in Moore Park is far more accessible

  • New timing

    ATEC will take place on 9-10 September, 2017, the start of triathlon season

  • New marketing approach

    With a strong focus on social media, club marketing, influencers and event marketing.

  • New ATEC community

    We’re developing a community platform allowing our audience to engage with us, the network and exhibitors/ sponsors throughout the year.

  • Official charity partner: Can Too

    A donation from every ticket purchased by CAN TOO members will be donated to help fund cancer research. Can Too will promote ATEC across their training groups & events

  • New event features

    ATEC will add a series of hands-on, practical workshops, dedicated sport competitions, world record attempts and more…


Australia’s key brands use ATEC as a platform to promote and sell products, build relationships and network with a pre-qualified audience who are in an active buying mode.

“A well organised exhibition that enables us, 2XU, to engage directly with our target market.”



“As a business with a national footprint in triathlon and multisport, ATEC was a perfect forum to strengthen existing partnerships, build new relationships and exhibit our goods and services to a targeted and interested audience. The ATEC staff were exemplary and without question we’ll be back in 2017.”

Titan Performance Group


Through our extensive research of the market, our marketing efforts will be maximized to focus on new initiatives in 2017. With a focus on digital, social and club marketing, the 12-month marketing campaign will deliver:

  • Strong social engagement with the target audience

  • Increased visitor participation

  • Greater networking opportunities

  • Stronger industry media relationships

  • Opportunities for brand awareness across a number of marketing mediums

  • Opportunities for awareness via influencer and ambassador’s reach and following

  • Greater reach across triathlon, swimming, running and cycling clubs


To find out more about the opportunities to showcase your brand at ATEC in 2017, request a prospectus today and the team will be in touch.

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