Press Releases

09 June 2017

Kick off the season at ATEC, Australia’s premier endurance event in Sydney!

ATEC tickets are now available on www.atecshow.com.au – To take advantage of the 2 for 1 offer valid until 15 June 1017, simply quote ‘2FOR1ATEC’ at check-out.

ATEC, Australia’s premier event celebrating the endurance lifestyle is back on the weekend of 9-10 September in Sydney to kick off the season. The third edition of ATEC will take place at the Royal Hall of Industries in Sydney’s Moore Park Precinct. Every year ATEC attracts thousands of cyclists, runners, swimmers, triathletes and endurance sports enthusiasts to engage with leading endurance brands, learn from industry influencers, meet inspiring athletes and take part in the interactive seminars, workshops, competitions and activations.

Meet Australia’s most inspiring endurance athletes at the ATEC Show
Craig “Crowie” Alexander, five-time Triathlon World Champion, will be attending the third edition of the ATEC Show this September as the official ATEC Ambassador. During the ATEC weekend, Crowie will take part in a 45-minute Q&A session on the main stage, two “meet & greet” sessions and live workshops presented by Sansego.

In addition, Pete Jacobs, Ironman Triathlon World Champion (2012), Pat Farmer, Ultra-marathon runner and Henk Vogels, professional Cyclist and World Champion will be involved in the ATEC Weekend. Visit www.atecshow.com.au to see who else is joining this year!

A line-up of Educational Seminars, Workshops, Cooking Demonstrations and Live Activations
To prepare you for the season, ATEC offers a variety of educational seminars, practical workshops, live activations, cooking demonstrations and competitions to participate in. ATEC will include something for every endurance athlete, from beginner’s level to advanced & from swimming, running and cycling to strength training and nutritional advice. Check out the workshop and seminar schedule on the website now and stay tuned for the full schedule of events, which will be launched soon.

The ATEC Endurance Cinema
Run Nation Running Film Festival and ATEC have partnered to present an ATEC Endurance Cinema that will feature 110 minutes of curated content dedicated to the most inspirational running films from around the world. The curated content focuses on the ‘human interest’ side and running is merely the medium of storytelling on the big screen. The screening will take place on the evening of Saturday 9th September, 2017 at the Hoyts, Entertainment Quarter.

More than 100 exhibitors from the participation and endurance sports industry showcase the latest products and innovations across eight dedicated zones at ATEC. ATEC operating hours are 9am – 5pm on Saturday September 9 and 10am-4pm on Sunday September 10, 2017. More information and tickets are available on www.atecshow.com.au

 

More information:

Venue: Royal Hall of Industries, Moore Park, Sydney
Dates: 9-10 September, 2017
Website: www.atecshow.com.au
Ticket Price
1-day ticket price: $15
2-day ticket price: $20

28 February 2017

CRAIG “CROWIE” ALEXANDER, THE IRONMAN WORLD CHAMPION, TO JOIN ATEC 2017″

Craig “Crowie” Alexander, five-time Triathlon World Champion, will be attending the third edition of the ATEC Show this September as the official ATEC Ambassador. In addition, Crowie will be brining Sansego, his coaching platform and training community led by his personal team of world-class coaches.

Universally admired and respected by the sporting community, Crowie is a three-time Ironman World Champion (2008, 2009, 2011), 2 x Ironman 70.3 World Champion (2006, 2011) and three-time Australian Long Course Champion (2010, 2006, 2004). Crowie has also received multiple prestigious sports awards and, perhaps most meaningfully, was lauded as “the first true men’s champion the sport has seen in years” by none other than Ironman legend and six-time World Champion Dave Scott.

“The ATEC team are delighted to have the support of Crowie and Sansego for the third edition of the show. Crowie is highly regarded within the triathlon community and his involvement will be a huge drawcard for visitors and exhibitors alike”, says Vanessa Maniatis, Exhibition Director of ATEC.

During the ATEC weekend, Crowie will take part in a 45-minute Q&A session on the main stage, two “meet & greet” sessions and live workshops presented by Sansego.

“Endurance sports fans know Crowie best for his World Champion titles and legendary performances at triathlon’s most prestigious races. But what they don’t always get a glimpse of is the mindset in which he approaches training, racing and life balance. This is a major philosophy behind the Sansego brand, which can be universally applied to any athlete of any level. We are thrilled to partner with ATEC and excited to meet endurance athletes in September”, commented Sansego partner Franko Vatterott

ATEC’s new format is taking shape and many endurance experts and enthusiasts have signed to become an ATEC Ambassador. In addition to Craig Alexander, Pete Jacobs, Ironman Triathlon World Champion (2012); Pat Farmer, Ultra-marathon runner; Henk Vogels, professional Cyclist and World Champion; and Libby Trickett, ….are confirmed as official ATEC Ambassadors, covering all the interests of the main target audiences.

In addition, ATEC launched a newly formed online community platform, hosting relevant, curated expert content by ATEC ambassadors and provides new promotional avenues for exhibitors in the lead up to the show. Find out more here.

ATEC is Australia’s premier event celebrating the endurance lifestyle. ATEC attracts thousands of cyclists, runners, swimmers, triathletes and endurance sports enthusiasts to interact with the latest product innovations from leading brands; learn from industry influencers and inspiring athletes, and take part in the many interactive and entertainment opportunities of the show.

More than 120 exhibitors from the participation and endurance sports industry showcase the latest products and innovations across eight dedicated zones at ATEC. ATEC operating hours are 9am – 5pm on Saturday September 9 and 10am-4pm on Sunday September 10, 2017. More information is available at www.atecshow.com.au

Media Contact:
Laurien Maerman, ATEC Marketing Communications Manager, E: Laurien.maerman@informa.com.au P: 02 9080 4011

12 December 2016

RUN NATION RUNNING FILM FESTIVAL TO PRESENT SYDNEY SCREENING AS PART OF THE ATEC PROGRAM IN 2017

A partnership has been formed between Buzz Events and Co, the owners and operators of the Run National Running Film Festival (RNRFF) and Informa Australia, the owner and operators of the ATEC Show, to co-locate the Sydney RNRFF screening with the ATEC show next year.

The ATEC Endurance Cinema presented by Run Nation Running Film Festival, will feature 110 minutes of curated content dedicated to the most inspirational running films from around the world. The curated content focuses on the ‘human interest’ side and running is merely the medium of storytelling on the big screen. The screening will take place on the evening of Saturday 9th September, 2017 at the Hoyts, Entertainment Quarter. This is conveniently located across from the Royal Hall of Industries where ATEC will take place over the weekend of the 9-10 September.

ATEC is Australia’s premier event celebrating the endurance lifestyle. ATEC attracts thousands of cyclists, runners, swimmers, triathletes and endurance sports enthusiasts to interact with the latest product innovations from leading brands; learn from industry influencers and inspiring athletes, and take part in the many interactive and entertainment opportunities of the show.

“The partnership with Run Nation Running Film Festival is one that will strengthen our position with the endurance culture as well as providing value to visitors of both ATEC show and the endurance cinema. There are strong synergies across our respective audiences and we are thrilled to incorporate the Sydney screening of Run Nation Running Film Festival as part of the ATEC program in 2017,” said Vanessa Maniatis, ATEC Exhibition Director.
The Run Nation Running Film Festival was launched in 2015 and is the only film festival in Australia dedicated to showing the most inspirational running films from around the world. In 2016, Run Nation screened in seven venues across Australia and connected with over 4000 audiences. The 2017 event will see two Sydney screenings take place, the premier event to launch the film festival will take place on the 22nd June, 2017 in Sydney, as well as expanding the number of screenings across the country.

Keith Hong, Founder and Co-Creative Director says “I am excited of this partnership with ATEC. It further strengthens our cause in bringing inspirational (running) stories to the masses, as well as adding a lot more value to their Run Nation Running Film Festival experience. Partnering with ATEC was a nobrainer.”

ATEC is offering all Run Nation Running Film Festival ticket holders free entry into the show. A code will be distributed to ticket holders that will allow them to claim their free ticket. This offer is valid to Run Nation Running Film Festival ticket holders across every state.

Both ATEC and Run Nation Running Film Festival have partnered with Can Too as their official charity. Through both of these events, Can Too will have the opportunity to raise awareness and funds for cancer research.
More than 120 exhibitors from the participation and endurance sports industry showcase the latest products and innovations across eight dedicated zones at ATEC. ATEC operating hours are 9am – 5pm on Saturday September 9 and 10am-4pm on Sunday September 10, 2017.

For more information:
ATEC: Laurien Maerman, ATEC Marketing Communications Manager, E: Laurien.maerman@informa.com.au P: 02 9080 4011 W: www.atecshow.com.au
Run Nation Running Film Festival: Keith Hong, Founder and Co-Creative Director, E: keith@buzzeventsandco.com.au P: +61 402 674 226ÿ W: www.runnation.com.au

07 November 2016

NEW VENUE AND DATE FOR AUSTRALIA’S PREMIER ENDURANCE SPORTS LIFESTYLE SHOW IN 2017

A new venue, date change and format enhancements are at the heart of the rejuvenation of Australia’s Triathlon Endurance and Cycling Show (ATEC).

The third edition of ATEC will take place at the Royal Hall of Industries in Sydney’s Moore Park Precinct on September 9 and 10, 2017. ATEC is Australia’s premier event celebrating the endurance lifestyle. ATEC attracts thousands of cyclists, runners, swimmers, triathletes and endurance sports enthusiasts to interact with the latest product innovations from leading brands; learn from industry influencers and inspiring athletes, and take part in the many interactive and entertainment opportunities of the show.

“Our new location in Sydney’s Eastern suburbs is highly accessible for the very active cycling, running and swimming community in the immediate area and across Sydney. Located with the Centennial Parklands precinct, ATEC is on the doorstep of thousands of runners and cyclists who use and train in the precinct each weekend,” said Vanessa Maniatis, Exhibition Director.

“Our new September date also allows our exhibitor brands the opportunity to showcase and retail the new product lines from the 2017/18 ranges and speak to our audience at a time when they are gearing up for another great summer of swim, bike and run.”

Organisers are forecasting a minimum 30% increase in visitation to ATEC 2017 as a result of the new location and date, which is a great bonus for the show’s many exhibitors and partners. ATEC’s new format will incorporate a seminar stage with live presentations from industry influencers, interactive competitions allowing participants to pit themselves in a test of endurance against other visitors, industry networking events, educational workshops and participation events. In addition, ATEC will engage its audience throughout the year via a newly formed online community platform. This platform will host relevant, curated content for target audiences and provide new promotional avenues for exhibitors in the lead up to the show.

ATEC has appointed Can Too Foundation as the Official Charity for ATEC and is developing unique fundraising activities, such the endurance cinema, screening fantastic endurance lifestyle entertainment and raising funds for cancer research.

Informa Australia, owner and operator of ATEC, has appointed highly regarded agency 360 Sport and Entertainment to help drive commercial growth of ATEC.

“ATEC has established a solid position in the endurance lifestyle market place among brands and active enthusiasts. We have the opportunity to take ATEC to the next level in terms of visitor experience as well as deliver even stronger return on investment for partner brands and exhibitors”, said Trent Taylor, Managing Director of 360 Sport and Entertainment.

“We’re working with ATEC to develop a range of new commercial initiatives, such as a secure bike check-in zone, that adds value to the visitor experience and is a strong engagement opportunity for partner brands. Our objective is to bring customers and brands together in a way that is authentic and valuable to both parties.”

More than 120 exhibitors from the participation and endurance sports industry showcase the latest products and innovations across eight dedicated zones at ATEC. ATEC operating hours are 9am – 5pm on Saturday September 9 and 10am-4pm on Sunday September 10, 2017. More information is available at www.atecshow.com.au

ATEC was awarded Best New Show at EEAA awards for Excellence in 2015 and has been nominated again for this years EEAA Awards.

Media Contact:
Laurien Maerman, ATEC Marketing Communications Manager,
E: Laurien.maerman@informa.com.au, P: 02 9080 4011


Media Contact:
Laurien Maerman, ATEC Marketing Communications Manager,
E: Laurien.maerman@informa.com.au, P: 02 9080 4011